Our Trichologists
Our in-house Trichologists have extensive formal training under UK-based specialists, as well as regional consulting experience. With part of our Trichologist team being official International Affiliates (UK) with the Institute of Trichologists (IOT), Svenson Hair is confident in meeting your hair and scalp needs.
Consulting an experienced and certified Trichologist for a fast and precise diagnosis is key to approaching hair and scalp treatment. A trained Trichologist will be able to diagnose the root cause of thinning hair or scalp condition accurately, thereafter recommending appropriate treatment and care.
Our Group
Chief Trichologist
Kim Fong
You can be sure that you are in good hands when you are with Ms. Kim Fong. Acting as Svenson’s Group Chief Trichologist at Svenson, Kim oversees Svenson’s team of trichologists on a group level covering multiple Asian markets such as Singapore, Malaysia and Hong Kong. With a tenure exceeding 20 years, Kim has held her office longer than any trichologist within the Svenson group and has been with clients every step of the way on their hair and scalp health journey.
Using Svenson's systematic and scientific approach to diagnosis and treatment of a multitude of hair and scalp conditions, coupled with her wealth of experience in ensuring best practices she has garnered herself a loyal following of clients.
Kim is a strong believer in ensuring best practices, quality formulations and impeccable service and ensures that this is delivered by her team. Never one to rest on her laurels, she is constantly upgrading herself and her team by partaking in international conferences such as the World Congress Hair Research 2019 to keep ahead of the latest trichological developments. Stemming from her strong belief and ethics, she sets high standards in Svenson’s service delivery to ensure that clients’ satisfaction are optimised and assured.
Trichologists Emily Lai
An in-house Trichologist who has been with us for 16 years, Emily firmly believes that time is of the essence when it comes to scalp treatments.
Emily once had a 38 year-old female client who experienced very severe hair loss after she had given birth. With dedication and science, she started by understanding and working alongside this client to offer advice on her diet, protein in-take, breast feeding routine, and recommended weekly treatments plus professional home care products.
Within 6 months, she had managed to help her regain 90% of her hair growth. This was also made possible because she went beyond just looking into the client's scalp and hair condition, diving deep into understanding their profession, lifestyle, genetics, and health.
You know you can trust someone as hardworking as Emily, who keeps herself updated on scientific advancements in Trichology through readings and publications. Outside of work, she enjoys volunteering and shows genuine care towards people, which is also reflected in her current vocation.
Trichologists Lynn Liu
A Svenson Trichologist with a decade of experience under her belt, Lynn recalls a case under her care - a 48 year old woman who thought she was suffering from the usual Female Pattern Hair Loss.
"After a thorough consultation covering all bases such as her lifestyle choices, nutrition and an in-depth hair analysis, a proper diagnosis on her current hair situation was unveiled: Telogen Effluvium caused by menopause and severe depression,” Lynn recounted, “ After 4 months of our recommended treatment programme, we are very proud to say that her condition improved drastically. It is all due to quick action from the client herself in getting an accurate diagnosis and appropriate treatment."
Helping her clients regain their confidence through their hair growth journey is something Lynn enjoys immensely about in her work. Citing hair as an integral part of one’s life, she is passionate about raising awareness of the proper care and attention one should give their scalp as it always tends to be overlooked.
Our Consultants
Through personalized consultations, our certified hair consultants are able to assess your specific needs and concerns, and recommend bespoke treatment routines aimed at achieving optimal results for your hair and scalp concerns. Our consultants will also provide insights on proper hair care techniques, product selection, and lifestyle adjustments to support long-term hair and scalp wellness.
With their expertise and dedication to client satisfaction, our consultants play a vital role in helping you achieve your desired hair and scalp goals.
Senior Consultant Bell Lim
Bell believes that beautiful hair reflects overall wellness. Her favourite quote is, “serve with heart, work with purpose”. One fun fact about herself is, she enjoys solo travelling and discovering new places by herself as a way to recharge and gain new perspectives.
She is pleased that Svenson treats every client with care and attention, not just simply providing services. Work is meaningful when she is able to provide personalized solutions that truly improve her clients’ scalp and hair health, helping them achieve real results while building trust and long-term relationships. Her go-to picks for Svenson are definitely the Hair Bounce + DEP treatment and Balance Sebum Control Shampoo.
Being client-facing, one unexpected question a client asked is, “Will sleeping more on one side make hair fall only on that side?”. The answer is, regardless of the sleeping position, hair fall will occur when the hair growth phase ends. Another common misconception is reduced hair wash will prevent hair loss, but it’s actually the opposite. Oil, sweat, and product buildup can clog the scalp and weaken hair roots, while keeping the scalp clean helps hair grow stronger. An underrated truth Bell wishes all to know is that the sun, pollution, and harsh weather will affect hair just like skin—UV and environmental damage can make hair brittle. She urges her clients to focus more on scalp treatments because the foundation of the scalp determines the quality of hair growth.
Senior Consultant Ivy Ow
Ivy’s favourite quote is “Consistency creates results”. An important advice Ivy gives to her client is to focus on scalp health first as healthy hair growth always begins at the scalp.
Her favourite treatment is Indiba SV Hair Regain as it effectively improves the scalp condition and supports hair regeneration, while the Defence Hair Booster Tonic is her top recommendation for home care. She appreciates that Svenson genuinely cares for clients and continuously invests in professional staff training. The favourite part of her job is helping her clients regain confidence through visible results and building long-term trust with them. Outside of work, she enjoys volunteering and giving back to the community whenever she can.
The funniest question a client ever asked her is, “If I sleep more, will my hair grow faster?”. It does not actually directly cause faster hair growth, but better sleep can support healthier hair. She also shares that many of her clients think frequent washing causes hair loss, but an unclean scalp can actually lead to clogged follicles and premature hair fall. Another hair fact she thinks everyone should know is that the hair is most fragile when it’s wet, so it’s important to handle them gently!
Consultant Emily Foo
Emily’s favourite quote is, “Life is short. Do what you love, so that your time in this world is meaningful and not wasted”. To achieve healthy hair, she shares that one must first maintain a healthy scalp.
She is grateful that Svenson is transparent with their treatments. This also makes her confident in the science-backed treatments and allows her clients to entrust their scalp problems to her. The most meaningful thing about her profession is being able to help her clients solve their scalp concerns. Her passion extends beyond work as she is passionate about studying medications and understanding the effectiveness of different treatments. She believes in applying the right solution for the right condition, so clients are able to witness clear and satisfying results.
One myth she wishes to clear is that many people believe that washing their hair gently or less often will prevent hair loss, but this is actually incorrect. The scalp should be washed daily, using fingers to massage the scalp and washing in the opposite direction. This helps to reduce excess oil production, improve scalp health, and naturally support better hair growth.
Her preferred choice at Svenson is Indiba SV Hair Regain because it is very comfortable and she has seen remarkable results. To achieve a healthy scalp, she advises her clients to cooperate with the consultant’s advice and be consistent with applying the treatment products. In addition, she recommends avoiding the use of extreme hot water when showering as heat opens the pores, stimulates oil glands, and leads to more hair fall.
Consultant Bella Lim
Bella’s favourite life quote is, “Be kind to yourself, you deserve it” and an interesting fact about herself is, she enjoys painting.
She abides by the belief that effective hair care always begins at the scalp. At work, she is honoured that Svenson balances caring for clients and supporting staff like a family. Work is fulfilling when she is able to provide personalized solutions and see real improvements in her clients’ hair and confidence. Her personal preference at Svenson for hair treatments are the Filler Advanced II and Hair Bounce, for the product it is none other than the Hair Stemplus “On-The-Grow” Serum.
A common misunderstanding her clients had was—brushing 100 times will improve hair health. In reality, excessive brushing causes friction which may lead to potential damage and breakage. Another bizarre hair-related question she encountered was, “If I sleep with coconut oil in my scalp, will it grow overnight”. Her greatest piece of advice is when one focuses on scalp treatments and follows the right routine, the results will come naturally. The last fact she wants to highlight is to be careful of hot water as extreme heat may potentially irritate the scalp, increase sensitivity and oil production.